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Pump up the volume on a new season.
The game changes, some things remain the same. PLAY for Spring Summer 25 sees us double down on who we are and what we believe in. A commitment to innovation, a focus on performance, an accent on style and an emphasis on impact. All mixed with the simple, visceral joy of being out there, somewhere.
Based in Nice on the Côte d'Azur, we are dedicated to sharing a passion for cycling and the outdoors. Certified B-Corp, with a responsible approach to production and a worldwide community connected by a shared spirit, we appreciate the thrill of the climb, the buzz of the undiscovered and the friendships forged out there, somewhere.
Technical excellence is at the heart of our process. Each piece we make starts with a functional reason for it to exist, a list of requirements that must be met. Then we take premium fabrics, the highest quality trims and no little innovation to produce clothing that works on the bike even better than it looks on the road (or off it, come to that).
Discover our new season pieces.
PLAY NICE.
The spiritual heart of French cycling and the place we call home. A cycling playground like no other.
Essentials.
Core pieces that form the backbone of any Spring Summer wardrobe. Whether layering up, packing light or preparing for the unexpected, these pieces will work across the season.
Discover.
Transition.
Because no two days are ever exactly the same. Key pieces that work between the seasons, across the seasons or on days when conditions can't make up their mind.
Discover.
Protection.
All about technical excellence and designs that keep the elements at bay. Outerlayer pieces that are built to protect, stop and block while still continuing to breathe.
Discover.
High Summer.
Cutting-edge technical fabrics and functional designs make the summer heat no sweat. Born and bred on the Côte d’Azur, our clothing knows how to look good without losing its cool.
Discover.
Life x Style.
Inspired by the outdoors and built for the next adventure. Technical lifestyle products which will take you easily from wide open spaces to the daily hum of city streets.
Discover.
From advanced fabrics to fresh ideas, dive into the key pieces for the road ahead.
PLAY Hard.
Performance sits at the core of our race collection. Stop the clocks.
PLAY IT COOL.
Go-to summer styles that work hard, day in, day out.
PLAY THE LONG GAME.
Go further this season with distance detailing across our Audax range.
