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HELOISE LOOKBOOK

COLLECTIONS

Héloïse and the Off-Bike Collections | LOOKBOOK AW23. The essence is to go anywhere and see everything, at whatever pace you choose. And for those adventures that take a more laidback pace the Explore and Active collections exist.

CAFÉ DU CYCLISTE X BERNOT CAPS

FILMS

CAFÉ DU CYCLISTE X BERNOT CAPS. Each cap is remade in the Bernot Caps workshop and the construction makes maximum use of all the components of the products, as well as the main fabric.

Etienne Hubert | From Kayak to Gravel: Traversing the Alps

CARAVAN

Etienne Hubert | From Kayak to Gravel: Traversing the Alps. The summer months are synonymous with heavy training loads for the kayak racers of the French national team. 2023 was no exception to the rule.

Ultra Spirit & Anomadventures | A Human Adventure

LA MAISON

Ultra Spirit & Anomadventures | A Human Adventure. A unique trail running event, Ultra Spirit takes place in the Haute-Savoie Alps and consists of teams of three runners accruing points rather than the average race against time.

TRANSMISSION #2 | Serge and Carla Lamy

COLLECTIONS

TRANSMISSION #2 | Serge and Carla Lamy. The second in our series of profiles on the family connection of cycling, capturing on film mother and son, Carla and Serge Lamy.

Cime de La Bonette | Last Orders

LA MAISON

Cime de La Bonette | Last Orders. A two-hour drive from Nice to its base, this giant in the Mercantour National Park is set to feature as the pinnacle pass of next year’s Tour.

1% for the Planet Action | WINGS OF THE OCEAN

COLLECTIONS

1% for the Planet Action | WINGS OF THE OCEAN. Established in 2018, Wings of the Ocean aims to clean up coastlines and raise public awareness of environmental issues and pollution.

LOOKBOOK ATELIER

COLLECTIONS

LOOKBOOK ATELIER | Café du Cycliste | AW23. Atelier is a collection of unique and audacious garments and accessories produced in small batches to the highest standards.

LOOKBOOK | ICELAND AW23

LA MAISON

LOOKBOOK | ICELAND AW23 | NEVER RUN OUT OF ROAD. Signature styles, further adventures. Zip up and float into the new season with loaded legs and a brave heart. Never run out of road.

LE PILGRIMAGE | DE SAINT ROCH | A GRAVEL JOURNEY INTO THE ALPES

ROULER

LE PILGRIMAGE | A GRAVEL JOURNEY INTO THE ALPES. This four-day gravel journey comprised of three self-supported stages out and back from the event’s basecamp Chalet AlpeLune.

SOPHIE GATEAU | Adventure in the Ardennes

LA VIE

SOPHIE GATEAU | Adventure in the Ardennes. Forests alternate with steep valleys, peat bogs with verdant pastures, moors with rocky escarpments, and multiple rivers with ancient stone villages.

Runpacking the Route of Nice Côte d’Azur by UTMB

LA MAISON

Runpacking the Route of Nice Côte d'Azur by UTMB. In August we run-packed some of the route of the world renowned Nice Côte d’Azur by UTMB, an off-road 100 mile race through the Mercantour mountains.