Commute campaigns usually focus on city streets and the urban hustle. But commuting isn’t about the journey, it’s about the destination… Who do you want to be when you arrive at work?

Work is routine. Work can be boring. It can make you frustrated, angry and alienated – all emotions reflected in the hit TV show Severance.

Shooting in the back office of a retirement home and in a university communications building in Cannes, we found locations with a cool, clean look that brought to mind the show and put the technical aspect of the clothing to the fore, “creating a work universe that’s a little cold, highly controlled and almost surreal – with a tension between monotony and a very precise aesthetic,” as Lucy Charles, who directed the shoot, put it.

Because in the modern world, there's always tension between the individual and the system. Between emotion and logic. Expression, rebellion and conformity.

But, somehow, you find something new in the same old routine. Joy in riding the same roads to the same place. Clothes that link the outside you to the inside you. Technical, comfortable and smart, but with a little of that Forever Outsiders spirit. Bring your whole self to work!

Check out our selection of commuting pieces for the new season now.