Where we ride touches on everything we do.

Providing both inspiration and perspiration, the cols in our 'backyard' are central to each piece of our apparel. As an acknowledgement, we've created a badge for each of them.

Once you've ridden the climb, you can claim the badge.

Simply join the Café du Cycliste Strava Club and create an account on (please note, your first name and last name must match in both accounts).

  • 1. Choose 'Badges' from the menu of your account page.
  • 2. Allow access to your Strava account (this is how we verify those climbs completed).
  • 3. Choose which badge you would like from those available and add to basket.
  • 4. Follow the checkout process as usual.

Each badge is free. The first one can be shipped alone while subsequent ones can be shipped with any website order or added to any purchase in our Nice store.