"As cyclists, we have fallen in love with Iceland, where you can find a polar kind of beauty, totally different to the Côte d’Azur. The cycling scene there is as welcoming as it is well-established, they tackle the harsh weather conditions with smiling faces. These athletes test our products to their very limits and contribute to their development. It’s there that we met the team behind 66North, whose authenticity and expertise create an ideal platform to launch a new winter kit."