Specific (adjective): relating to species or a species - "the differences between them can only be on the specific level"
Fons Bikes weren't happy with the 'shrink it and pink it' approach of the most of the big bike brands. Like the best entrepreneurs, they saw a gap in the market, a problem without a solution. So they set out to fix it.
And when they advised that our women's collection matched their ethos, we took the opportunity to compare notes on what it means to be female specific. Continue reading